Super Bowl commericals 2016: Helen Mirren rants against drunk driving in Budweiser ad
“Hello, I’m Helen Mirren, a notoriously frank and uncensored British lady.”
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Your support makes all the difference.The latest celebrity-starring Super Bowl commercial has arrived and as our American friends say, it’s a doozy.
Relying on simplicity over fanfare, the advert sees queen of British cinema Helen Mirren alone in a bar, enjoying a Budweiser.
The Oscar-winning actress then proceeds to rant about the dangers of drink driving, with her articulate Anglicisms no doubt making a powerful message more palatable for beer-drinkers among the Super Bowl audience.
“Hello, I’m Helen Mirren, a notoriously frank and uncensored British lady,” she begins.
“The collective we are dumbfounded that people still drive drunk.”
"If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution."
"A Darwin-award deserving, selfish coward. If your brain was donated to science, science would return it. So stop it."
"The chances are you're a fun, solid, respectable human being. Don't be a pillock."
Jaguar employed a similar strategy in 2014 when bringing together Hollywood’s go-to British baddies. Under the strap line ‘It’s good to be bad’, the car maker brought frequent antagonists Tom Hiddlestone, Ben Kingsley, Mark Strong and of course the notoriously evil Nicholas Hoult.
Other stars to feature in this year’s collection of Super Bowl commercials includes Drake lending T-Mobile a hand and Christopher Walken using a sock-puppet for Kia.
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