Night magic: Photographing Studio 54’s wild parties

A new exhibition at the Brooklyn Museum looks back at the extravagant nights at New York’s most famous club

Bianca Jagger Celebrating her birthday at Studio 54 in 1977 (© Rose Hartman)

Although it was open for less than three years, from 1977 to 1980, the New York nightclub Studio 54 left a huge mark on club culture. Formerly an opera house and later a TV studio, the old studio stage was converted into a dancefloor, where Andy Warhol and Elizabeth Taylor rubbed shoulders with the young artists and drag queens who had been drawn to the city by cheap rents and a louche party scene.

Drawing inspiration from the black, latinx and gay nightclubs already established in the New York underground, Studio 54 brought their creative vivacity into the mainstream. The club quickly became famous thanks to its outrageous stunts – for one New Year party, organisers dumped four tons of glitter onto the dancefloor, and later staged a Dolly Parton performance with haystacks, donkeys and chickens. After the Vietnam War but before the Aids epidemic, an anything-goes creativity was in the air.

Pat Cleveland on the dance floor during Halston’s disco bash at Studio 54, 1977 by Guy Marineau (Guy Marineau/WWD/Shutterstock)

Steve Rubell and Carmen d’Alessio in Norma Kamali coats, 1977 (Courtesy of Dustin Pittman. © Dustin Pittman)

Two Dancers, 1977 (Courtesy of Dustin Pittman. © Dustin Pittman)

Grace Jones Performance, NYE 1977-78 (Courtesy of the artist. © Ron Galella)

Fiorucci Dancers, 26 April 1977 (Courtesy of the artist. © 2019 Allan Tannenbaum)

Richard Gallo, 1979 (Courtesy of the artist. © Dustin Pittman)

Francesco Scavullo and Tina Turner in 1977 (Courtesy of the artist. © Rose Hartman)

Marisa Berenson and Valentino, 1979 (Courtesy of the artist. © Dustin Pittman)

Woman in Red (Valerie LeGaspi), Studio 54, 1977 (Courtesy of the artist. © Rose Hartman)

The nightclub is being celebrated by the Brooklyn Museum. Its current exhibition Studio 54: Night Magic, now on show after the museum closed in March due to the coronavirus, looks back on what made the club so special. “Studio 54 has come to represent the visual height of disco-era America: glamorous people in glamorous fashions, surrounded by gleaming lights and glitter, dancing ‘The Hustle’ in an opera house,” says Matthew Yokobosky, senior curator of fashion and material culture at the Brooklyn Museum. “Today the nightclub continues to be a model for social revolution, gender fluidity, and sexual freedom.”

The heart of the exhibition is club photography, capturing the beautiful faces and outrageous costumes gathered under the giant disco balls. Rose Hartman’s famous shot of Bianca Jagger at her 1977 birthday party, resplendent on a white horse, is a particular highlight. “It was the moment that changed my life,” Hartman recently told Forbes. “It was a shot seen across the world and it put Studio 54 on the map. [Jagger] got on the horse for a minute. Like that, boom! I grabbed my camera, an Olympus… it was dark. the disco ball is turning, spinning. Then I just took maybe two pictures. That’s it.”

Iman, 1978 (Courtesy of the artist. © Dustin Pittman)

Stroke of midnight at the club, 1978-79 (Courtesy of the artist. © Dustin Pittman)

Silver Boots, 1978 (Courtesy of the artist. © Dustin Pittman)

Alvin Ailey performance, opening night of Studio 54, April 26, 1977 (Courtesy of Paul and Devon Caranicas. © The Estate and Archive of Antonio Lopez and Juan Ramos)

Brooke Shields and Mariel Hemingway, 1977 (Courtesy of the artist. Photo by Adam Scull/PHOTOlink.net. © Adam Scull)

Bethann Hardison, Daniela Morera and Stephen Burrows at Studio 54, 1978 (Courtesy of the artist. © Rose Hartman)

R Couri Hay and Zandra Rhodes, Studio 54, 1977 (Courtesy of the artist. © Rose Hartman)

The show also includes the work of Dustin Pittman, who started his career photographing Warhol’s Factory stars and went on to work for Calvin Klein and Karl Lagerfield. He captured the show-stopping outfits of the club: a costume made entirely of red balloons; a man in skimpy chainmail; artist Richard Gallo swathed in quilted satin.

Every party must come to an end, and Studio 54 closed in typically scandalous style in 1980 after the owners were arrested for tax evasion. New York continues to evolve, but as rents rise further beyond affordability, pushing out many of the people who would have been the Studio’s typical clientele, Night Magic seems a timely reminder of what made the city so attractive and exciting in the first place.

Studio 54: Night Magic is showing at the Brooklyn Museum until November 8, 2020