James Bay, London Eventim Apollo, review: A comfortable familiarity, but he's still James Beige

The singer has only released one album so far, the hugely successful Chaos and the Calm

James Bay performs his string of hits at Hammersmith's Eventim Apollo (Shirlaine Forest)

The Grammy nominee and Brit Award winner continues to wheel out the playlist of his only album, Chaos and the Calm tonight, as he appears onstage in his trademark fedora hat and skinny jeans.

While James Bay's performance skills have come in leaps and bounds, it does little to detract from the mushy, dullness of the songs that have granted him the nickname, James Beige.

Cranking out confident Eric Clapton-inspired guitar skills and a crisp falsetto, Bay lets rip on “Best Fake Smile” and the undeniably catchy “Hold Back the River”, the comfortable familiarity of his emotional yearnings becoming his crucial selling point.

It's hard to knock the platinum selling musician with his humble countenance and hoards of fans but despite all the noise of his debut, Bay's balladeering fails to spark interest in anyone invested in good music but it certainly won't stop his mounting success.