Prince given his own purple shade by Pantone

Late artist is being honoured with his signature colour

(Getty)

Prince is to be honoured with his own official shade of purple by the Pantone Color Institute, it has been announced.

Prince was associated with the colour purple throughout his career, from his album Purple Rain to the clothes he wore, and was often referred to as 'the purple one'.

Love Symbol #2 is named after the late artist's logo and his custom-made Yamaha piano. The announcement was made a few months after the 30th anniversary deluxe edition of Purple Rain was released.

Laurie Pressman, vice-president of the Pantone Color Institute, said: "We are honoured ot have worked on the delelopment of Love Symbol #2, a distinctive new purple shade in memory of Prince, 'the purple one'.

"A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince's distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince's unique purple shade to be consistently replicated and maintain the same iconic status as the man himself."

Troy Carter, entertainment adviser to Prince's estate, said: "The colour purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever."

Prince died in 2016, age 57, from an accidental fentanyl overdose.