Adele tickets are being sold online for £9,000 despite pledge to stop touts
Hundreds of tickets to see Adele at Wembley Stadium next summer appeared for resale on so-called ’secondary ticketing' sites
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Adele tickets are being sold with huge mark-ups on secondary websites despite a massive effort by the artist to combat ticket touts.
Hundreds of tickets to see Adele at Wembley stadium next summer appeared for resale on so-called “secondary ticketing” sites such as Viagogo and StubHub even before they went on advance sale on her official website.
The Guardian reports that tickets were being sold for as much as £9,000; however, at the time of writing the highest price that appeared on each site appeared to be in the realms of £2,000, not including booking fees.
Adele and her team have been trying to clamp down on touts for over a year.
Last year an industry analysis found that the singer had “saved fans £4m”' by taking tour tickets out of touts’ hands.
More than 500,000 fans followed her request to pre-register on a website to qualify for tickets to her UK concerts in spring 2016.
Working with the ticketing website Songkick, Adele and her management team identified accounts that they believed belonged to touts, and successfully de-registered around 18,000 of them before the UK pre-sale tickets became available.
MPs have considered criminalising the use of bots, which can harvest hundreds of tickets in a matter of seconds, but industry figures say that this would do little to prevent fans from being expited.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments