Leading article: The euro uplift

The euro uplift

THE GOVERNMENT has appointed an advertising agency to raise public awareness of the euro. In an industry of absurd names, TBWA GGT Simons Palmer has been charged with the task. Sadly, it has to face the fact that the most effective propaganda in recent years has been distinctly anti-European and run by certain tabloid newspapers. Who can forget "Up Yours Delors" or "Hop Off You Frogs"? In the face of this, the pounds 5m that the Treasury has allocated to the campaign may prove inadequate. But we must be heartened by TBWA etc's highly successful record - most recently their campaign for the Wonderbra. Just the people to promote the new single currency, something which, according to public opinion polls, too many think possesses no visible means of support. Hello boys: welcome to the euro.