Seth Rogen calls out fast food chain for using Pineapple Express in 420 campaign without consent
‘We had nothing to do with this and weren’t asked if we wanted our film associated with this,’ Rogen tweeted
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Seth Rogen had a brilliant reaction to American fast food chain Jack in the Box and its new promotional “Pineapple Express” milkshake.
Rogen replied to the restaurant on Twitter, saying the drink has no affiliation with him or his 2008 stoner comedy classic of the same name.
“Pineapple Express” milkshakes were being sold for $4.20 (£3.23) on 20 April, colloquially known as 420 – a holiday that celebrates marijuana culture.
“This has nothing to do with the movie Pineapple Express,” Rogen tweeted alongside Jack in the Box’s advertisement.
“We had nothing to do with this and weren’t asked if we wanted our film associated with this. And obviously if we did a tie in, it would have to be to promote those bizarre f***ing diarrhea inducing taco things they sell.”
Jack in the Box did not immediately respond to The Independent’s request for comment.
The restaurant, which is not available in the UK, promised to plant a tree for every Pineapple Express shake purchase.
According to ScreenRant, Jack in the Box has tried to appeal to stoner clientele before with a “Late Night Munchies Meal” aimed at those who gain a big appetite after smoking.
Rogen stars alongside James Franco in Pineapple Express, with the pair playing two stoners who wind up on the run from hitmen after witnessing a drug dealer murder their competitor.
Rogen revealed in 2020 that a sequel to the highly popular comedy was shot down by Sony due to a budget dispute.
Watch Apple TV+ free for 7 days
New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled
Watch Apple TV+ free for 7 days
New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled
“We tried to make one [a sequel] and thanks to the Sony hack you can actually find the email when Sony decided to kill the movie and not make it,” he said. “It was something we were very open to several years ago, but Sony was not that interested in it.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments