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Sausage Party: Cinema apologises for showing R-Rated trailer to family audience before Finding Dory

'Playing that trailer was a one-time, honest mistake by a theatre manager'

Jack Shepherd
Wednesday 29 June 2016 16:31 BST
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Despite being an animated film, Seth Rogan’s Sausage Party isn’t a kids film; it’s actually an ‘adult’ comedy featuring the likes of Kristen Wiig, Jonah Hill, James Franco and Michael Cera as highly sexualised food.

Unfortunately for families attending a showing of the kid-orientated Pixar film Finding Dory at The Brenden Concord cinema in California, a trailer for the R-Rated comedy was shown before the film was shown, leaving many parents in shock and disgust.

The news soon went viral online, leading to the company’s vice-president of operations, Walter Eichinger, issuing an apologetic statement.

It reads: "Playing that trailer was a one-time, honest mistake by a theatre manager moving screens around in an effort to accommodate several large, last-minute groups wanting to see Dory. The wrong movie was started by mistake.

"We regret it, apologise for it and we are not happy that it happened. We fully realise that this trailer is not appropriate for Dory and we would never schedule something like that."

The official synopses for Sausage Party clearly says it is an R-Rated “theatrical animated movie about one sausage’s quest to discover the truth about his existence.” The film hits cinemas 12 August.

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