Jem and the Holograms has performed so badly Universal are pulling it from cinemas after two weeks
It made $160 on average at cinema screens in its second week
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Your support makes all the difference.Universal have had one hell of a year: their films Furious 7, Jurassic World and Minions have all grossed over $1 billion at the box office, with 50 Shades of Grey also doing very well.
Unfortunately, while Hollywood may give, it can also take away. Their most recent film, Jem and Holograms has performed so badly they’ve pulled it from cinemas only two weeks after release.
Based on the animated TV show of the same name, the girlband focussed flick only grossed $1.37 million in its first week, followed by a $387,925 the next week.
On average, it only made only $160 per screen its second week at US cinemas, leading to the studio dropping the film from cinemas.
"Theater chains are contractually obligated to hold a film for two weeks after booking it,” box-office analysts Jeff Bock told Business Insider. “However, in all my days as an analyst, I've never seen a studio actually stop reporting after two weeks.”
It’s no wonder the film has performed as badly as it did: Jem holds a rating of 20% on Rotten Tomatoes, the general consensus stating how it “ignores its source material's goofy charm in favour of bland by-the-numbers drama”.
The film currently stands at 3.4 on IMDB, just high enough to keep it out of the Lowest Rated Movies of All Time list.
If you feel so inclined, you can catch Jem and Holograms at UK cinemas 12 February.
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