Who Reads Us

Tuesday 27 April 2010 16:02 BST

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Here you will find information about our readers. Who they are, where they live and what they like to spend their money on. We hope this will help you when planning your campaigns and give you an idea of what we are about. All of the below profiles are based on the latest NRS data (Jul 08 - Jun 09). There is also a 4-page profile of our typical online reader, scroll to the bottom of this page to download.

If you have more questions, please contact your Independent sales representative or call 020 7005 2000.

Readership: Source: NRS Jan 09-deC 09

The Independent: 671,000

The Independent on Sunday: 612,000

The Independent Magazine - Saturday: 461,000

The New Review - Independent on Sunday: 393,000

Circulation Figures: Source: ABC Circulation February 2010

The Independent: 183,547

The Independent on Sunday: 155,661

independent.co.uk : Worldwide page impressions 44.7 million. Worldwide unique users 10.0 million (Source: Site Catalyst Mar 10)

Readership Profiles

The Independent