iPhone 7 drops 16GB storage option, finally getting rid of one of Apple users’ biggest complaints

All of the old storage options will be doubled – meaning that the maximum possible size is 256GB

Andrew Griffin
Wednesday 07 September 2016 21:29 BST
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Apple has finally got rid of iPhone buyers’ biggest complaint – that the phones are just too small.

The company has opted to double the storage of its entire iPhone range, selling the new iPhone 7 is 32GB, 64GB and 128GB options.

That gets rid of the much-hated, bottom of the range 16GB iPhone. The company has long been nagged to get rid of that option – a complaint that even led the company to advise people that they should look at using the cloud instead.

And the issue even led Google to publicly make fun of Apple, in an ad that mocked the fact that many people run out of space when they’re going to take photos.

It isn’t clear why the 16GB phone was able to hang on for so long, in an age of ever-increasing storage requirements from bigger pictures, video and everything else. Many claimed that it was hanging on just as a way of selling the phone to people who didn’t need the space – but since it was the cheapest model by far, it meant that most people bought the smaller storage and found themselves disappointed.

Apple’s relatively stingy storage options has long proven an extra problem because the company doesn’t let people add external storage to their phones. With many Android devices, a slot is provided for an SD card that can dramatically boost the storage – but iPhone users have to take what they buy.

But now at least some of those problems are gone, with the extra space in the default model and the vastly improved storage space of those at the top.

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