Eternify tool puts Spotify songs on endless repeat to let artists make more money
App plays a song for the 30 seconds required for it to count as a listen — and then starts it all over again
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A band has made a special app to allow people to endlessly repeat albums so that they can make money from them on Spotify.
Eternify lets people listen to a song for the 30 seconds required to count as a listen, and then starts it all over again. The team behind it hope that users will leave the work of their favourite artists playing using it, muting it while their account isn’t in use, in an attempt to make more money from the site.
Artists get between $0.006 and $0.0084 per play on Spotify, which many have described as far too low. The tool aims to offset that by helping people generate many more plays, increasing their revenues.
Eternify was made by US-based ambient pop band, Ohm and Sport, to coincide with its first album. But it can be used with any artist — users choose who they want to listen to and are then given the loop, with the tool showing how much time and money has been accrued during the listening.
Spotify told the BBC that it was exploring whether the app broke its terms of service, and it most likely did. The same reasoning was used to shut down a similar trick last year, when a band made a five-minute album of silence named ‘Sleepify’ that users could leave streaming to help them make money to fund a tour.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments