Apple about to launch a whole new product, Tim Cook suggests

New MacBook Air most likely – but a new iPad Air could arrive too

ADP is a feature that not all Apple iCloud users opted in to (Yui Mok/PA) (PA Wire)

Apple is preparing to launch a new product this week, Tim Cook has said – though it is not clear what it is.

The chief executive posted a vague tweet that something would be happening “this week” along with a brief video. It made use of the tagline “there’s something in the AIR”.

The most likely suspect for an update is a new MacBook Air. It will probably be updated to use Apple’s latest M4 chip, as well as extra RAM and the option to use it with more displays.

That “something in the air” tagline was also used when Apple first introduced the MacBook Air, in 2008.

But it might also be joined by a new iPad Air, too. Bloomberg reporter Mark Gurman said that Apple stores are running low on the tablet, and that the company has planned long introduction sessions that could suggest a “double Air announcement”.

The latest iPad Air was only introduced in May. But it does use Apple’s M2 chip – which was first launched in 2022 – and so Apple may opt to bring that more up to date and use its latest processors, too.

Mr Cook’s tweet did not give any information about how the new products would be announced. But the decision to post a video suggests that it will not be at an event of the kind the company hosts for bigger products such as the iPhone, and will probably take the form of an update to its website and a small video introduction.