5 ways to transform your grooming routine
Founded by David Beckham, House 99 is the modern brand merging sleek barbershop culture with easy, at-home creativity for a stylish hair, beard and body care range
Few public figures have had as big an impact on male grooming and style as David Beckham. From hair dos that kicked off trends to tattoos that captured imaginations, his 25-year career has seen him raise through the ranks as a style icon. And his latest venture is a testament to these credentials.
Launched last year and now celebrating its first birthday, House 99 is a men’s grooming brand dedicated to giving people the right tools to cultivate their own look, combining the sophistication of barbershop culture with the haircare creativity of Beckham’s own style.
“When I go to the barber, they expect me to ask for something new,” the former Manchester United and England star says. “I like keeping up that element of surprise at home, too.”
Whether your beard needs some TLC, you’re looking to create a sleek new look, or are on the hunt for a great Valentine’s Day gift, House 99’s 21-strong range will have you sorted. Here are some of the highlights…
Use a versatile pomade
The iconic Pompadour hairstyle may have inspired this quinoa and spirulina-enriched pomade, but its natural finish and medium hold makes it a versatile product for a whole range of looks – from a slick quiff to a more casual, swept-back style. Free from colourants, and sweat and humidity resistant, the Smooth Back Shaping Pomade is a great first stop for transforming your routine.
Smooth Back Shaping Pomade, £15 for 90ml. Buy now
Watch David Beckham surprise fans on the brand's anniversary
Soften your beard
If you take pride in your beard but are sick of the complaints about its rough texture, try House 99’s Softer Touch beard oil. A time-efficient way to get that barber-fresh feeling, it’s infused with shea oil and can also be used as a nourishing pre-shaving product to increase glide.
Softer Touch beard oil, £22 for 30ml. Buy now
Help energise your skin with vitamin E-infused moisturiser
Central to any skincare routine – including maintaining beard health – is a good moisturiser, and House 99’s Greater Look will help keep your skin hydrated. A straight-forward addition to your routine.
Greater Look face moisturiser, £22 for 75ml. Buy now
Protect your tattoos
This easy-to-use hydrating spray lotion has been created to help protect and enhance tattooed skin. On top of being enriched with spirulina, quinoa and vitamin E, UVA and UVB protection provides much-need sun protection. If you’re short on time, don’t fret: the product leaves no white residue, allowing you to dress right away.
Bold Statement tattoo body moisturiser SPF30, £22 for 125ml. Buy now
Experiment with balm
Love to experiment? This is a product for those who love to switch up their style. Help boost shape, tame unruliness and create thicker-looking locks with a nourishing formula designed to give the polished finish you’re after.
Seriously Groomed beard and hair balm, £17 for 75ml. Buy now
Browse House 99’s full grooming range here. Get 10% off your first order when you sign up for the House99.co.uk newsletter. Terms apply.
Terms & Conditions: You will automatically receive your unique 10% Off Welcome Code in your inbox to use at checkout and receive 10% discount on House99.co.uk only.
Discount will be displayed at checkout, offer subject to availability. Offer valid 30 days after the receipt of your email only and / or while supplies last. For full terms and conditions click here