Threads plans new features to make app ‘better and fast’ after user feedback

Head of Instagram Adam Mosseri responded to users on the platform suggesting updates they would like to see on the nearly one-week-old app.

Anna Wise
Tuesday 11 July 2023 11:15 BST
The boss of Instagram Adam Mosseri has said new features for app Threads are on his list, less than a week after launch (Yui Mok/PA)
The boss of Instagram Adam Mosseri has said new features for app Threads are on his list, less than a week after launch (Yui Mok/PA) (PA Wire)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

The boss of Instagram has said new features for app Threads are on his “list”, including the ability to revisit liked posts, and an alternative home page to view posts just from followed accounts.

Adam Mosseri responded to users on the platform suggesting updates they would like to see on the nearly one-week-old app.

He said that a home feed just showing posts from individuals a user follows is “on the list”, while tech titan Mark Zuckerberg, the chief executive of parent company Meta, also responded to the suggestion with a thumbs up emoji.

Currently, users can see a mix of posts from accounts they follow and recommended posts on their home page.

The fast-growing Twitter rival amassed 100 million sign-ups in the five days after launching, according to Mr Zuckerberg.

“That’s mostly organic demand and we haven’t even turned on many promotions yet”, Mr Zuckerberg posted on Threads, under his username “zuck”.

Instagram, which is also owned by Meta, developed the Threads app.

Mr Mosseri, who has been the head of Instagram for just under five years, responded to other suggestions from users on what they would like to see to improve their experience on the app.

Also “on the list” is the ability to revisit posts a user has liked or seen on their app earlier.

Currently, the search function can be used only to find accounts on the platform rather than posts, but Mr Mosseri said it was a feature Instagram was working on.

He also responded to a question asking whether hashtags will be introduced, saying: “At some point yes, but it might be a while”.

The American businessman insisted his team is focused on making Threads “better and fast”, in response to a post alleging that Twitter had censored the new app from being a top-trending hashtag on its platform.

Last week, Twitter threatened to sue Meta, alleging that it stole trade secrets and intellectual property.

Meta appeared to deny that former Twitter employees worked on the creation of the app and used insider knowledge.

US copyright law does not cover ideas so Twitter will need to prove that intellectual property has been stolen if the dispute is taken to court.

The Threads platform is freely available in 100 countries but it is not yet available in the EU due to regulatory concerns.

A Meta spokesperson said the company will be making no further comment at this time.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in