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Danny Rogers

@dannyrogers2001

Danny Rogers is editor of Campaign Magazine

PR guru Matthew Freud
Voices

Freud is not the sort to just give up

A 5.1% rise in sales for John Lewis over the Christmas period has been attributed to the success of their 'Man on the Moon' television advert
Voices

Blue Monday? Certainly not for the retailers

Trump and his team realised that in 2015, he could generate apparently huge support simply by saying controversial stuff about immigration, foreign affairs and even his opponents
Voices

Has Donald Trump really spent hardly anything on his campaign?

VW admitted to fitting 11 million cars worldwide with a so-called 'defeat device' to fool emissions test
Media

Volkswagen: The toughest PR job of 2015

Voices

The jury’s out on Publicis restructure

Chipotle failed to identify the source of the infection that led to the crisis
Voices

Fall in Chipotle shares displays the raw power of bad PR

Voices

John Lewis knows how to get talked about

Camilla Batmanghelidjh's company could have aided
Voices

Kids Company should have focused on good PR rather than image and spin

Many diesel VW cars are pumping out illegal toxins
Voices

VW has to embrace transparency

Jeremy Corbyn has campaigning on the promise of authenticity
Voices

Authenticity is great, but so is strategy

A view of the Webb Ellis Cup at Twickenham
Comment

Guinness takes the Rugby World Cup prize

Seven per cent of young men have recently stopped using deodorant
Comment

‘Sweaty-gate’ leaves a bad smell for PRs and journalists

Cans of Coca-Cola
Comment

Coke will not be an easy nut to crack for Team WPP

Comment

Coke will not be an easy nut to crack for Team WPP

Cans of Coca-Cola
The handling of the tragic deaths of Bobby and Christi Shepherd in 2006 by Thomas Cook was appalling
Comment

Thomas Cook case was a failure of heart

Miliband in Salmond's pocket for the Toy campaign poster
Comment

The only good election campaign is one that does its job

Comment

General Election 2015: It's not too late to liven up this dull

It will likely be Hillary Clinton’s last drive for power, as she is now 67 (AP)
Comment

Hillary Clinton's battle for the US presidency will make the

It will likely be Hillary Clinton’s last drive for power, as she is now 67 (AP)
Comment

Hillary Clinton's battle for the US presidency will make the

Zoe Sugg, aka Zoella, with her boyfriend, fellow vlogger Alfie Deyes
Comment

What the advertising world can learn from Zoella's gang

Zoe Sugg, aka Zoella, with her boyfriend, fellow vlogger Alfie Deyes
Comment

What the advertising world can learn from Zoella's gang

Ed Miliband was filmed sipping a cuppa with wife Justine in what turned out to be their 'second kitchen'
Voices

'PR disaster' Miliband needs to reassess his whole communications

Ed Miliband was filmed sipping a cuppa with wife Justine in what turned out to be their 'second kitchen'
Voices

'PR disaster' Miliband needs to reassess his whole communications

V&A museum in London
Comment

Celebrating the cultural impact of PR at the V&A

Business Comment

Saatchi name is rarely out of the news

Matthew Freud at the 2012 Marie Curie Cancer Fundraiser, with Kate Moss and Heather Kerzner
Business Analysis & Features

Freud's back in a flurry of activity

Michael Roth (pictured with pop star Christina Millian in 2011) still runs the ship at IPG
Advertising

IPG: Are fresh faces turning things around for advertising's least

Business Comment

Saatchi name is rarely out of the news

Matthew Freud at the 2012 Marie Curie Cancer Fundraiser, with Kate Moss and Heather Kerzner
Business Analysis & Features

Freud's back in a flurry of activity

Michael Roth (pictured with pop star Christina Millian in 2011) still runs the ship at IPG
Advertising

IPG: Are fresh faces turning things around for advertising's least

Voices

Global advertising doesn't work. It glides past people

Voices

Global advertising doesn't work. It glides past people

File image: A British Airways Airbus comes in to land at Heathrow airport in London. A BA flight had to make an emergency landing at the airport after it experienced an 'engine surge' during take-off
Comment

Will British Airways go for the classic or the upstart?

No pound signs: The John Lewis television ad is cuddly, cosy and ruthlessly efficient
Comment

The buzz around the new Christmas John Lewis advert is justified

Opinion

Danny Rogers: Women are finally taking over from the Mad Men

A picture taken using a pre-positioned reflective surface to produce the reflection shows a woman passing a sign advertising an in-store sale in central London on December 16, 2012, less than two weeks before Christmas.
Comment

Adland today favours the ‘Mad Women’

A picture taken using a pre-positioned reflective surface to produce the reflection shows a woman passing a sign advertising an in-store sale in central London on December 16, 2012, less than two weeks before Christmas.
Comment

Adland today favours the ‘Mad Women’

Business Comment

Danny Rogers on PR and advertising: Trust is easy to lose – and hard

Business Comment

Danny Rogers on PR and advertising: Malign force could save the

Business Comment

Danny Rogers on PR: Coke weighs in on the US obesity drive

Business Comment

Danny Rogers on PR: Pay day for other golden Olympic stars

Business Comment

Danny Rogers on PR: Want a PR challenge? Try Barclays

Business Comment

Danny Rogers on PR: A perceptive move by Starbucks to regain trust

Business Comment

Danny Rogers on PR: Chill winds fail to take heat out of Britain

Business Comment

Danny Rogers on PR: How to detoxify the CofE brand?

Business Comment

Danny Rogers on PR: A scandal not only of the BBC's making

Business Comment

Danny Rogers on PR: Firms' rapid response to major crises

Business Comment

Danny Rogers on PR: The still small voice of the comms expert

Business Comment

Danny Rogers on PR: The still small voice of the comms expert

Business Comment

Danny Rogers on PR: Obama has the edge on social media

Business Comment

Danny Rogers on PR: Going for gold - Let the games begin

Advertising

Danny Rogers on PR: How Twitter can fulfil its commercial potential

Opinion

Danny Rogers: Barclays' best hope is its adept comms team

Opinion

Danny Rogers: Barclays' best hope is its adept comms team

Advertising

Danny Rogers on PR: The agencies living in fear of the Mad Men

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