John Lewis and Waitrose Christmas Advert 2019 - live: How to watch online, who is Excitable Edgar and latest reactions

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John Lewis Christmas advert 2019

When it comes to Christmas adverts, there is no denying that year upon year John Lewis delivers the most highly-anticipated festive campaign, and 2019 is no exception.

While last year’s sentimental advert told the tale of Elton John’s life and career, from receiving a piano as a gift in his childhood to performing his music to sold-out stadiums, the retailer's latest offering follows an excitable dragon called Edgar and his best friend Ava.

This year John Lewis & Partners has shaken things up by collaborating with Waitrose & Partners to launch a joint Christmas advert for the very first time.

Previous tear-jerking campaigns have included “The Journey”, which followed a snowman as he sought his long-lost love, and “The Man on the Moon”, which depicted an elderly lonely man in solitude on the moon.

Follow The Independent's live blog for all the latest updates and reactions to the joint John Lewis and Waitrose Christmas advert.

Key Points

• The John Lewis 2019 Christmas advert has finally arrived! Click here to watch
• Excitable Edgar has been confirmed as the star of this year's festive offering
• Last year's festive campaign told the tale of Elton John's childhood through to his successful music career

[13 November 2019 13:41 · sabrina.barr]

Welcome to The Independent's John Lewis Christmas advert live blog, where we will be providing all the latest updates and rumours circulating the most highly-anticipated festive campaign of the year. Stay tuned!

[13 November 2019 13:42 · sabrina.barr]

Several brands have already released their Christmas adverts this year, including Sainsbury's, Boots and Amazon. The Amazon ad was particularly well-received, depicting a Love Actually-style story with singing delivery boxes.

[13 November 2019 13:42 · sabrina.barr]

The other day, eagle-eyed Twitter users spotted a 10-second video on the social media platform, featuring a peculiarly-shaped doorknob.

The tweet read: "Meet Edgar. 14.11.19 #ExcitableEdgar."

This prompted some to assume the teaser video has something to do with John Lewis' Christmas campaign.

[13 November 2019 13:42 · sabrina.barr]

Several Twitter users have expressed their impatience when waiting for the John Lewis Christmas ad to drop.

"If the John Lewis Christmas advert could come out soon that'd be great," one person tweeted.

"Am I the only one thinking where the HELL is this John Lewis Christmas advert?" another wrote.

[13 November 2019 13:43 · sabrina.barr]

As we prepare for John Lewis to eventually unveil its latest Christmas campaign, take a look at 12 of the best Christmas adverts to have ever been released, from Marks & Spencer's "Mrs Claus" to Sainsbury's "1914".

[13 November 2019 16:26 · sabrina.barr]

Last year's John Lewis advert was a heartfelt tribute to Elton John, depicting him at various stages of his life.

The short film showed a young Elton John receiving a piano as a gift for Christmas during his childhood.

The advert was titled "The Boy and the Piano" and transported viewers as they watched John's journey to stardom.

[13 November 2019 17:00 · sabrina.barr]

Several people have been speculating which singer may provide their vocals for the John Lewis advert.

Previous musicians featured on their campaigns have included Ellie Goulding, Lily Allen and Gabrielle Aplin.

Ellie Goulding, Lily Allen and Gabrielle Aplin 

[13 November 2019 18:00 · sabrina.barr]

While we wait for John Lewis to launch this year's offering, we've ranked every one of the retailer's Christmas adverts from worst to best, including "Man on the Moon" and "Monty the Penguin".

[13 November 2019 19:00 · sabrina.barr]

For many Brits, the John Lewis Christmas advert marks the start of the festive period and fans are already starting to wonder what this year’s offering will look like.

"Very high hopes that the John Lewis advert will feature a dog this year (pug)," one person tweeted. 

"Walkers got Mariah for their Christmas advert... over to you John Lewis. Top that," another wrote. 

[13 November 2019 20:00 · sabrina.barr]

Sainsbury's launched its Christmas 2019 advert earlier this week.

The supermarket paid homage to its roots with a short film that tells the tale of a young chimney sweep called Nicholas, who is wrongfully accused of stealing a clementine from a Sainsbury’s stall in Dickensian London.