Elon Musk’s non-apology for antisemitic posts on X was no mean tweet

Amid accusations that his social media platform is a haven for anti-Jewish posts, the tech billionaire’s highly choreographed tour of Auschwitz and livestreamed interview was a naked attempt at corporate face-saving, says James Moore. By his own grisly standards, it almost represented contrition

Elon Musk made a high-profile visit to Auschwitz-Birkenau, the former Nazi concentration camp in Poland (AP)

Poor Gerald Ratner. If he had watched Elon Musk’s appearance at a Jewish conference in Krakow today, following a not-very private tour of the memorial and museum at the former Nazi death camp Auschwitz-Birkenau, he could be forgiven for spitting out his coffee.

Three decades ago, Ratner was on top of the world, running the UK’s biggest jewellery chain when he stood up at the Royal Albert Hall and infamously said: “We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say: ‘How can you sell this for such a low price?’ I say: ‘Because it’s total crap.’”

And with that, he flushed his business down the toilet.