In SEO terms, Boris Johnson’s rise to power has only just begun

No sooner had the emotional May stepped back into Downing Street and the British public’s online interest started to swing towards a certain Alexander Boris de Pfeffel Johnson

As SEO editor, I study what our online audience are interested in and what questions they are asking Google.

In resigning as prime minister, Theresa May achieved the highest search interest in her entire tenure in No 10. Now, the old saying “a week is a long time in politics” (a saying widely attributed to Harold Wilson) is too slow for the political rollercoaster on Friday.

No sooner had the emotional May stepped back into Downing Street and the British public’s online interest started to swing towards a certain Alexander Boris de Pfeffel Johnson.