WhatsApp update gives users access to generative AI to create custom sticker art

New feature follows other artificial intelligence tools from rival messaging apps

Meta’s WhatsApp is introducing generative AI features to its messaging app (iStock/ Getty Images)

WhatsApp has introduced a new feature that will bring generative artificial intelligence tools to the platform for the first time.

The world’s most popular messaging app, which counts close to 3 billion monthly active users around the world, will allow a limited number of people to create custom stickers using a new AI-powered ‘Create’ button.

The latest feature follows similar generative AI tools from other messaging platforms, with Snapchat introducing a ‘My AI’ chatbot in February powered by OpenAI’s ChatGPT technology.

Instagram, which is also owned by Meta, is reportedly planning its own AI chatbot that will come with up to 30 different personalities for users to choose from.

Meta did not respond to a request from The Independent for more details about Instagram’s AI plans, though leaked images reveal options for asking questions, seeking advice and offering writing assistance.

“Bring AI to your chats for a more fun and engaging experience,” stated text on the leaked images. “Chat with 30 AI personalities and find which one you like the best.”

The new WhatsApp update, first spotted by WaBetaInfo, means WhatsApp users do not require external tools or specific design skills in order to create stickers.

They will simply need to enter a text-based command in order for the stickers to be generated, similar to image generator tools like Midjourney and OpenAI’s Dall-E.

“AI stickers are generated using a secure technology offered by Meta,” the WhatsApp news site noted.

“It’s important to note that this feature is optional and those AI stickers are easily recognisable. This means that the recipient may understand when a sticker has been generated by the AI technology from Meta.”

The Independent has reached out to Meta for more information about WhatsApp’s latest AI tool, though the company typically does not comment on features before they are released publicly.

Currently only Android users signed up to WhatsApp’s Google Play Beta Program have access to the custom sticker creator tool.