Apple’s ‘Scary Fast’ event - live: New Macs and spooky surprises expected at shock live launch

Hallowe’en event rumoured to bring fast new professional computers

Apple Holding Keynote Event on Monday Night

Apple is set to hold its latest event – and is promising that it will be “scary”.

The event will begin the day before Hallowe’en and is rumoured to be bringing a host of new Macs. The company teased it with an invitation reading “Scary Fast” and apparent references to the Mac operating system.

It is Apple’s third major event of the year, after the iPhone launch in September and its Worldwide Developers Conference (WWDC) in June. At WWDC, Apple revealed its new augmented reality headset, which might also feature in the upcoming launch.

Otherwise, Apple is rumoured to be updating its iMac with a new chip, and putting new processors in its high end, 14- and 16-inch MacBook Pro.

It will begin at 5pm local pacific time, which is 8pm eastern or midnight in the UK. It will be livestreamed on YouTube as well as Apple’s website.

[31 October 2023 00:18 · Andrew Griffin]

MacBook Pro gets M3, M3 Pro and M3 Max

The MacBook Pro is mostly the same. The big announcement seems to be that it is getting those new chips, details on which you can see below.

The other big change is that the new MacBook Pro with M3 Max also has the option of going up to 128GB of memory.

(Apple)

[31 October 2023 00:14 · Andrew Griffin]

‘Introducing... the new MacBook Pro'

Here’s the new computer.

(Apple)

[31 October 2023 00:14 · Andrew Griffin]

Onto the MacBook Pro

Now onto the MacBook Pro, which will be home to those chips.

(Apple)

[31 October 2023 00:13 · Andrew Griffin]

M3 family formally introduced

Here’s the details on what Apple is calling the “most advanced chips ever built for a personal computer”.

(Apple)

(And that’s all for the chips.)

[31 October 2023 00:12 · Andrew Griffin]

First mention of 'AI’

Apple has always been hesitant about talking about AI: despite the hype, it has talked little about it, and usually prefers to use the phrase “machine learning” when it does.

But chip boss Johny Srouji just said that the extra power of the new chip will make it possible to do more AI work – and that the power of the chip means it can be done on the device, preserving privacy.

[31 October 2023 00:11 · Andrew Griffin]

Charts show power of M3

Apple is showing a host of charts intended to show the power of the M3. Interestingly, most of the comparisons are with the M1, not the M2.

(Apple)

(Apple)

(Apple)

[31 October 2023 00:07 · Andrew Griffin]

M3, M3 Pro and M3 Max

Apple will be introducing the whole family of M3 chips, says processor boss Johny Srouji. That’s a first.

In the past, Apple has introduced the base model of the chip (the M1, the M2) and then introduced the higher-powered version of that generation (Pro, Max).

This time it is launching those three all at once.

[31 October 2023 00:05 · Andrew Griffin]

‘A new family of breakthrough chips, and bringing them to [...] the MacBook Pro'

We’ll be getting M3-powered MacBook Pro updates today, by the sounds of it.

(It’s not clear whether that’s all we’re getting...)

[31 October 2023 00:04 · Andrew Griffin]

'Good evening, and welcome to Apple Park’

“Tonight we’re doing something special, to celebrate the product we all love: the Mac.”

Tim Cook kicks off the evening with a confirmation that tonight’s event will be focused on Apple’s computers.

[31 October 2023 00:03 · Andrew Griffin]

Ok, now it’s spooky

The event proper has begun – and it’s kicking off with spooky music and a cloudy version of Apple’s campus, complete with bats.

(Apple)

(Apple)