Apple event - as it happened: iPhone 11 details revealed, as new Apple Watch and TV streaming service unveiled
Sign up to our free weekly IndyTech newsletter delivered straight to your inbox
Sign up to our free IndyTech newsletter
Apple held the biggest event of the year, during which it revealed a whole host of its most premium products.
The company unveiled not one but three iPhones, all with upgraded cameras and a variety of new colours. They are called the iPhone 11, the iPhone 11 Pro and iPhone 11 Pro Max, making them the first handset to finally get the "Pro" name that is present across Apple's line.
But the iPhone wasn't the only new device, with updates to the Apple Watch, its variety of online streaming services, and other products also revealed during the event.
Please allow a moment for the live blog to load.
The iPhone has come a long way since Jobs' 2007 keynote. One thing the late Apple co-founder probably didn't foresee was the current size of the current iPhone crop. He famously said about rivals opting for larger-screen devices: "No one's going to buy that."
iPhones have only grown in size since the original 3.5-inch version, with larger models now measuring almost twice that.
Looking forward, people are speculating about what iPhones might look like in 10 years. The expected addition of an extra camera lens on the iPhone 11 has led to some strange imaginings.
Other memes doing the rounds on social media ahead of the iPhone 11 launch are poking fun at the escalating prices of iPhones in recent years.
There's a fair few jokes about how people are planning to pay, with some suggesting they'd need to sell an organ before they could afford it.
Others have noted that you could but two second-hand Toyotas for the anticipated price of the premium version of the iPhone 11.
If you're wondering about the prices for the iPhone 11 range, the latest leak from SlashLeaks has you covered:
iPhone 11 - $749
iPhone 11 Pro - $999
iPhone 11 Pro Max - $1,099
This is the same pricing as last year for Apple's new iPhones.
Apple is also expected to slash the prices of last year's iPhone X and iPhone XS.
It's 7am in California, which means T-minus three hours until the Apple Event gets underway.
For the first time ever, Apple has made it possible to watch an iPhone unveiling on YouTube.
You'll be able to watch it here: https://www.youtube.com/watch?v=996wliAI_y4
It wasn't so long ago that viewers needed some form of Apple hardware or software just to watch the event.
Old iPhone models will lose up to 30 per cent of their value in the 24 hours following today's iPhone 11 event, according to some new research that's just floated in to my inbox.
The fourth annual Phone Depreciation Report from Music Magpie also gives an idea of how quickly the price of smartphones depreciate after their launch.
That chart below does not look good for Huawei.
It might have something to do with the US trade ban, which has hit smartphone sales of the Chinese tech giant hard.
Speaking of Huawei, I wonder if CEO Ren Zhengfei will be buying his family a new iPhone 11?
In this hugely popular post, one Twitter user says that the pictures showing the variety of cameras on the new iPhone is triggering their trypophobia – a fear of irregular patterns of tiny holes.
It's not the first time that has happened this year. Apple's new Mac Pro, which can be seen below, also caused discomfort in some people who saw it.
People have also noted the similarity of the camera lens alignment to various objects.
Is it a bowling ball?
Or perhaps a coconut?
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies