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'The name is Bond, James Rodriguez': Is this the best worst headline ever?

James Rodriguez related headline is shaken not sub-edited

Christopher Hooton
Wednesday 02 July 2014 08:58 BST
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(Twitter/Ross Loraine)

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James Rodriguez's impressive performance at the World Cup has earned him rave reviews and links with several top flight clubs, but now, thanks to the Times of India, he's also been given perhaps the worst catchphrase of all time.

The newspaper was trying to draw attention to the fact that the Colombian was named after James Bond in an article published yesterday, but despite making a totally passable 'left the World Cup shaken and stirred' gag in the copy, the howler of a headline 'The name is Bond, James Rodriguez' somehow made it past sub-editors.

It was picked up before it went online, where the story has the slightly more logical 'Hot Rod: Young James has license to thrill' headline, but not before the print original exploded on Twitter where it was branded the 'worst headline ever'.

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