IndyBest

Welcome to IndyBest; the ultimate destination for shopping advice, gift guides and product reviews. For more than 40 years, The Independent’s trusted journalism and impartial values have run throughout our IndyBest editorial coverage to ensure that every purchase you make – big or small – is one we’d genuinely recommend and the best for you.

While we may earn commission when you purchase through the links on our site, we pride ourselves on being entirely independent and never allow this to influence our product selection. In fact, every product featured in our reviews, across tech, gaming, fashion, beauty, fitness and home and garden, has earned its spot as the result of rigorous, real-world product testing by our expert journalists who you can read about here.

The IndyBest seal of approval comes after weeks, if not months, of testing – for example, when sleep expert Sarah Jones reviewed the best mattresses, she slept on each one for at least 1000 hours. If we don’t think a product is worth your money and is not something we’d buy ourselves, it won’t be featured. You can read more about our testing criteria here.

Expert product reviews and shopping advice

Whether it’s tried and tested reviews, expert deals commentary or shopping advice, IndyBest has you covered. You can trust our writers, they are experts in their field and care about providing our readers with the best in class consumer journalism.
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Global IndyBest Editor
Eva Waite-Taylor

From the top of the range smartphones and newest headphones to high-performance laptops and smart home gadgets, The Independent’s tech journalists are always testing the latest gadgets to discover the gear that’s actually worth your money. Everything we review is tested in real homes by writers who know their stuff. Whether you’re looking for a new tablet, wearable, gaming console or smartwatch, we put every device through its paces to help you make the right choice – whatever your budget or needs.

It’s harder than ever to cut through the noise when it comes to tech. That’s why we test all of the latest gear to find out what’s actually worth your money.
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Senior Tech Critic
Alex Lee

Wellbeing

With our cupboards packed with supplements and our weekends filled with the latest fitness classes, IndyBest’s wellness team is the expert resource you need to help improve your health and wellbeing. We work with experts in the space to review new trends and products, separating hot tips from hot air in the process. So whether you’re trying to track down the best sleep supplement or wondering if reformer Pilates is for you, we’ve got you covered.

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Fitness

Fitness information has never been more accessible than it is now, but it's important to find a reliable source to inform your exercise efforts. My goal is to provide accurate and engaging articles to help you hit your goals, whether that’s building muscle, improving health markers, shaving seconds off your running PBs or simply introducing more movement into your routine.
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Fitness Writer
Harry Bullmore

IndyBest’s fitness team spend as much time training and trying new ways of exercising as we do researching and writing articles on these topics. It’s our hobby as well as our job, so you count on us to deliver informative articles, industry-leading interviews and product reviews you can trust. Our content draws from first-person experience and expert sources to provide reliable information. And every product we feature, whether it’s one of the best protein powders or our favourite gym trainers, has been tested by our team to ensure it meets our stringent standards.

Fashion

Finding the perfect piece for your wardrobe is tricky, so it’s my job to help you. When reviewing, I consider everything from fit to everyday wearability to ensure an item is a cost-effective and timeless investment.
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Senior Shopping Writer
Daisy Lester

Whether you’re looking for new work attire, a wedding guest dress or a hero pair of jeans, IndyBest's fashion team are here to help with your sartorial shopping. With news on the latest industry collaborations (think M&S x Bella Freud or Mango x Victoria Beckham), in depth tried and tested reviews of everything from winter coats to summer shoes, features on the hottest trends and real insight when it comes to lingerie, pyjamas and loungewear, we make sure that you make the right purchases. From summer dresses for your next beach holiday to white trainers that complete your wardrobe, our fashion experts have an accessible and affordable approach to choosing products. We only recommend clothing and accessories that you’ll wear time and time again, whether it’s a hardworking cashmere piece or a sturdy pair of boots. As part of our commitment to be independent and unbiased, we thoroughly test each piece of clothing and only select pieces from labels we trust.

Latest IndyBest news and reviews

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