Guy Adams: Overlooked death of a true legend of TV

LA Notebook

Thursday 09 July 2009 00:00 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

It's been a busy couple of weeks for showbusiness funerals, what with the deaths of Michael Jackson and poor, overshadowed Farrah Fawcett. So amid the cascading public grief, the demise of a third highly-influential entertainment industry personality went woefully under-reported.

The late star's name is Billy Mays. He was known to millions of Americans as the greatest "pitchman" on TV, who fronted advertisements for such essential household items as Quick Chop, Mighty Putty, and the Grater Plater: a device that is cheese grater and plate... combined.

Shouty but lovable, with a terrier-like enthusiasm for his craft, Mays turned his gift for hawking the sort of tat you used to see in Innovations magazine into a vast business empire. At the time of his death, from a suspected heart attack, he'd personally flogged over a billion dollars' worth of products.

In a land of capitalists, obsessed by statistics, this figure makes Mays a national hero. Obituaries lauded him as a pop culture icon, and YouTube phenomenon. They also nostalgically recalled his shameless methods: as a guest on Conan O'Brien's TV show a few years back, Mays had revealed that guests at his wedding were given bottles of OxiClean, as going home presents.

Here in Los Angeles, Billy Mays also boasts a formidable legacy as a showbusiness pioneer. In a 30-year career, he honed the "direct response" advert, helped develop the "infomercial," and was central to the stratospheric of shopping telly, which for better or worse is now a staple of TV schedules.

So while Jackson stole the front pages, Mays deserves his place in the history books. When he was buried a few days ago, the pallbearers wore shirts with an OxiClean logo – a curiously fitting way to mark the death of this eternal salesman.

The art of Fawcett

Speaking of Farrah Fawcett, the bombshell actress turns out to have had a fine "eye" for art: according to her will, she built a collection of works by Andy Warhol, Dufy, Magritte and Chagall which is worth around $20m (£12.4m).

She financed the purchase of various masterpieces with her royalties from the iconic red swimsuit photograph which first catapulted her to fame – which surely amounts to one of the great cultural exchanges of modern times.

You didn't see me, right?

Spotted in the "family guests" row at Michael Jackson's memorial service: the controversial Nation of Islam preacher Louis Farrakhan. The man who many believe to be a dangerous extremist was strangely absent from the list of celebrity guests circulated by the event's organisers, and his presence therefore went virtually un-noticed. Funny, that.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in