The fringe benefits of Obama’s Tumblr feed shows the President is on top of social media
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The Obama administration might struggle with the US houses of governments over issues such as the economy and firearms, but there is one area that it remains on top: social media.
The White House has just unveiled its latest effort to reach the media-savvy: its own Tumblr.
A statement on the microblog and social network promises to “post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo (the family dog)”.
It’s early days, but Obama’s team is already showing up Downing Street’s failings. So far, the site just has a picture of all five living Presidents together, and one of Barack with wife Michelle’s fringe, part of a joke at the Correspondents’ Dinner in Washington, and a hand-drawn graph or “wonky chart”, but it is already looking like a slick operation.
As the Obamas were showing how it is done, David Cameron’s Twitter feed showed how badly in need of a vanity photographer it was. A recent post included a poor-quality picture of the PM laying bricks with “Phil” the builder, where you could see no faces.
That sort of fail would never make it onto whitehouse.tumblr.com
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments