Bolivia's new president sparks a new fashion craze
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The unlikely craze has been started by none other than the new Bolivian president, Evo Morales, renowned for forgoing diplomatic ritual and meeting international leaders in knitted sweatshirts. Bolivia's first Aymara Indian to have been elected president has met a number of world leaders dressed in his favourite alpaca jumper.
Now a Bolivian businessman has spotted a potential market for those wishing to emulate the eccentric leader. Raul Valda, owner of Punto Blanco clothing, is selling copies for as little as £4.50.
"This is going to be a line we call 'Evo fashion' that we hope will appeal to young people," he told the BBC. "We did not want to do another sweater, a copy of the one that the president wears, but a symbol of the president and what he wants to do."
Mr Morales will be sworn in officially as president tomorrow. It remains to be seen whether he will choose to wear an Armani suit, the usual choice of Latin American leaders, or stick to his jumper.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
0Comments