Penguin toy sales up 300% on eBay following John Lewis 'Monty' Christmas advert
Online retailer has had 6,000 searches for ‘Monty’ in the last week
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Sales of penguin toys on eBay have soared by 300 per cent since the John Lewis Christmas ad aired on television and told the story of an adorable child and the love of his stuffed toy penguin, Monty.
Monty and Mabel, the male and female penguin toys from John Lewis featured in the Christmas campaign, sold out within 24 hours, and eBay has seen all manner of penguin toys sold hand-over-fist in since the ad aired on 6 November.
A total of 2,638 penguin toys have been sold on eBay between 6 and 17 November, equating to an average of 240 toys a day.
The online retailer has seen 250 searches for ‘Mabel’ in the past week, and 6,000 searches for ‘Monty’.
In the days after Monty and Mabel sold out at John Lewis, they were found being sold on eBay for up to £499, a considerable mark-up on the most expensive incarnation of the character, which is a £95 giant penguin, and they more reasonable priced £12 smaller stuffed toy.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments