'FCK': KFC issues full-page apology for 'chicken crisis'
'It’s been a hell of week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants'
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.KFC has issued a full-page apology to customers after chains across the country ran out of chicken.
“Teething problems” with the chicken chain’s supplier DHL sparked widespread shortages, leaving angry customers turning to rivals like Burger King to get their fast food fix.
But the chain is trying to see the funny side with an advert that has been hailed a “masterclass” in PR crisis management.
The full-page image on the back cover of the Metro newspaper shows an empty bargain bucket with the company’s logo rearranged to read “FCK”.
Below, a caption reads: “Huge apologies to our customers, especially those who travelled out of their way to find we were closed.
“And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.
“It’s been a hell of week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”
Many of the chain’s nearly 900 stores remain closed, while some of those that are open are offering limited menus.
KFC said the situation could continue until the end of this week, adding: “The Colonel is working on it.”
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments