Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

'Brutally honest' advert describes east London flat as 'not very nice' - but attracts lots of interest

The somewhat disparaging description and £997 per month price tag have failed to put off prospective tenants

Heather Saul
Friday 16 May 2014 12:02 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

A brutally honest estate agent’s description of an east London flat has failed to deter prospective tenants, even after it was advertised as “not very nice” with a “well-used” kitchen.

The property in question, a one bedroomed flat on Hoxton Street, is currently being advertised at £997 per month by Harvey Residential, who say it has received a lot of interest since it was first listed on the website on 8 May.

A description posted on Zoopla reads: “Not a very nice one bedroom flat [sic] but like the budgie it’s cheap, open plan, well used kitchen, and if you can call it this – a small lounge.”

Warren George, director of the business, told the Evening Standard: “It is refreshing when an estate agent tells all of the truth - I could say that it has a ground floor spacious kitchen. It is quite a basic straight forward flat that is not very nice."

A picture of the bedroom in the flat
A picture of the bedroom in the flat (Zoopla)

He said Harvey Residential is a “young, good for the environment estate agency” based in the area who are trying to “give a refreshing and honest description” of the property.

Mr George said it is not the first time the company has included such brutally honest details as “there is no point giving people the wrong message.”

The 'well-used' kitchen
The 'well-used' kitchen (Zoopla)

The rent on the flat is below average for the Hoxton area, where a more upmarket flat usually costs upwards of about £1,300 per month.

The advertisement follows recent interest in a studio-flat in west London's Earls Court, which offered a single bed, kitchen and shower all packed into one room for £563 per month.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in