GMTV tries new recipe for breakfast success
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.CILLA BLACK came on to announce that her new nose was about to reach the same age - a fine quarter century - as her old bent one, but yesterday's relaunch of GMTV, the breakfast time service, was rather more than a nose-job, writes Martin Wroe.
Out went the ugly pink sofa and set, out went the real coal fire that cost pounds 15,000 to install, and out went weather reports live from Birmingham. Out also went any remaining trace of the F factor, which Lis Howell, the founding programme director, promoted when the station launched in January - she was out in March.
Fiona Armstrong has been replaced by Lorraine Kelly, who looked as if she was fronting TV-am, which she was, until it lost the franchise to GMTV in December. Kelly and Eamonn Holmes introduced new features that looked faintly familiar: Jimmy Greaves resurrected to review TV programmes; new face Tania with a fitness spot and Penny Smith, a newsreader from Sky News. And there was a scoop of sorts - Martin Frizell was the first British TV reporter in Sebokeng at Chris Hani's funeral.
Last month, GMTV won an average weekday audience of 1.9 million, compared with 1.5 million each for the BBC's Breakfast News, and Channel 4's Big Breakfast.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments