Having the right name can decide a lot. Someone with a name considered 'stupid' might change their appearance to fit with it, the research suggests (REUTERS)
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What's in a name? Everything, it turns out.
People have a strange ability to guess people's name based only on their face, according to new research. And they seem to be able to do so because people might change how they look to suit their name.
Herbert's might be a little dim and then act in accordance with their name, the research indicates. The findings suggest that parents should be careful about how they name their children – because they might also be choosing how they look.
In a series of tests, hundreds of student volunteers in France and Israel were shown a photograph of a face and asked to select a corresponding name from a choice of four or five.
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Every time, participants were significantly better at matching the name to the face than would be expected by random chance.
On between 25% and 40% of occasions they got it right. Purely on the basis of chance, they should have only been 20% - 25% accurate.
Dr Ruth Mayo, one of the researchers from The Hebrew University of Jerusalem, said: "These findings suggest that facial appearance represents social expectations of how a person with a particular name should look.
"In this way, a social tag may influence one's facial appearance. We are subject to social structuring from the minute we are born, not only by gender, ethnicity and socio-economic status but by the simple choice others make in giving us our name."
The influence of cultural stereotypes was confirmed when the volunteers were given a mix of French and Israeli faces and names.
French students outperformed random chance only when they were asked to match French names. Similarly, Israeli participants were better at matching only Hebrew names and Israeli faces.
Lead author Yonat Zwebner, also from the Hebrew University, said: "We are familiar with such a process from other stereotypes, like ethnicity and gender where sometimes the stereotypical expectations of others affect who we become.
"Prior research has shown there are cultural stereotypes attached to names, including how someone should look. For instance, people are more likely to imagine a person named Bob to have a rounder face than a person named Tim.
"We believe these stereotypes can, over time, affect people's facial appearance."
In a bizarre twist, the scientists were able to train a computer to match names to faces even more accurately than the human volunteers.
Programmed to pick names for more than 94,000 faces, the learning algorithm achieved an accuracy rate of 54% to 64%.
The research is published in the Journal of Personality and Social Psychology.
Additional reporting by Press Association
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