Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Taylor Swift attempts to trademark 'Swiftmas', '1989', 'and I’ll write your name' and title of unpublished book

Applications lodged with the US Patent and Trademark Office include A Girl Named Girl, the name of her unpublished novel

Lizzie Dearden
Thursday 10 December 2015 23:21 GMT
Comments
Apple Music changed their artist payment policy after Taylor Swift's angry open letter
Apple Music changed their artist payment policy after Taylor Swift's angry open letter (Getty Images)

Your support helps us to tell the story

This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.

The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.

Help us keep bring these critical stories to light. Your support makes all the difference.

Taylor Swift is attempting to trademark the word describing her random acts of kindness for fans – “Swiftmas”, as well as the date “1989”.

It adds to a raft of applications submitted by the singer’s management earlier this year for lyrics including “this sick beat” and “Nice to meet you, where you been?”.

The latest documents were filed to the US Patent and Trademark Office on 3 December.

Taylor Swift as Olaf

Four trademark applications have been launched each for “Swiftmas”, single title “Blank Space”, song lyric “and I’ll write your name”, and “A Girl Named Girl”.

The latter is the title of a novel Swift wrote when she was 14, which is reportedly in her parents’ care but has so far remained unpublished.

If granted, the trademarks will prevent rivals using the phrases in performances, on clothing, merchandise, consumer goods, stationery, and in books and publications.

While three of the applications seek to forbid the words presented in any “standard characters”, the file for 1989 stipulates the trademark applies only to the date presented in “stylised form” – presumably imitating Swift’s album of the same name.

The filings by her intellectual property company, TAS (Taylor Alison Swift) Rights Management, were originally reported by the Tantalising Trademarks website.

Coming weeks before Christmas, there is speculation the singer is seeking to stop other companies profiting from knock-off clothing and merchandise.

The previous wave of filings came shortly before the start of her 1989 World Tour, which launched in May, and previous attempts date back to October last year.

Her acts of generosity, known to fans as 'Swiftmas' , have included paying off a fan's student loan, making playlists, recording videos and sending personalised gifts.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in