Has Elon Musk killed Twitter?

In 2022, the world’s richest individual paid $44bn to remould the platform in his vision. A year on, even his followers agree he may have missed the mark. Faiz Siddiqui, Rachel Lerman and Jeremy B Merrill report

Monday 17 April 2023 17:55 BST
Comments
The company now charges for multiple aspects of using the site
The company now charges for multiple aspects of using the site (Reuters)

A year ago this month, Elon Musk turned to his favourite social media site with a question. “Is Twitter dying?” he asked.

On the anniversary of his takeover bid, he may have his answer.

Twitter has been dramatically transformed under Musk, and few – even among those in the billionaire’s corner – say the changes have been for the better. In recent weeks, government agencies, news organisations and powerful social media influencers have questioned the usefulness of the platform, with some major players publicly abandoning their accounts or telling users they can’t rely on the site for urgent information.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in