Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Name change for Pizza Hut

Pa
Monday 06 October 2008 13:57 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Pizza Hut is changing its name in a bid to overhaul the company's image and menu, it announced today.

After 35 years of trading in the UK under the name Pizza Hut, the company will now become Pasta Hut.

The rebranding is part of an extensive £100m six-year refurbishment programme that will revamp the chain's restaurant interiors, introduce a new menu and extend its number of outlets.

This year alone it has spent more than £17m updating some of its 700-strong UK chain and said a further £24m will be invested in refurbishment and new store openings in 2009 and 2010.

In a bid to fall in with Food Standards Agency (FSA) guidelines it has introduced a new pasta menu and made some of its existing recipes more healthy,

In 2004 the company launched a programme to reduce salt in its food and said it is working to meet the FSA's salt targets for 2010.

All traces of hydrogenated vegetable oils have been removed from the menu, and there is also an ongoing saturated fat removal programme.

The children's menu will now include "hidden vegetables" and a complimentary side salad.

Alasdair Murdoch, Pizza Hut chief executive officer, said: "We have made significant changes to the business over the past few years and we wanted to create a moment in time for people to sit back and take notice.

"With 120 refurbished stores, the introduction of a great new pasta range to the menu and big nutritional changes, I am confident that people will like what they see when they come into our restaurants."

Pizza Hut has also focused on its online business, which it launched in March 2007.

In June 2008 it took its one millionth online order and online sales now contribute towards 18 per cent of its entire delivery sales.

Pizza Hut launched in the UK in 1973 and has over 700 restaurants in the UK.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in