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As it happenedended1541072881

Black Friday 2016: Streets deserted as shoppers go online and avoid the high streets - as it happened

Follow the latest updates here

Zlata Rodionova
Friday 25 November 2016 08:41 GMT
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Black Friday explained: A brief history of the famous shopping day

Welcome to the Independent’s live blog on Black Friday as the bonanza sales day kicks off..

Follow the latest updates about deals and events here:

Please allow a moment for the live blog to load

Black Friday is fast becoming the best day to hunt for a bargain whether you’re in the US or the UK. In other words, it’s the best day of the year to go shopping, just as long as you’re wearing lots of protective clothing and don’t mind fighting in the aisles.

This year, many retailers including Amazon, Tesco's, and Argos already have some of their best Black Friday deals available early.

Amazon was the first horse out of the box launching Black Friday deals daily from November 14.

Sales this year are likely to top £2bn, say analysts, as shoppers hunt for bargains ahead of an expected rise in prices in 2017 due to a fall in the value of the poud following the UK vote to leave the EU.

"Obviously, with the Brexit currency movements, prices are going to go up in the first quarter of next year. The vast majority of all Black Friday offers were negotiated and in place before the Brexit vote." AO World chief executive told the BBC.

By Thursday, the discount retailing site TopCashback reported a 30 per cent increase in spending over last year.

While more than £2bn is expected to be spent on Friday alone, the total for the next four days is forecast to rise to more than £4bn once the weekend and Cyber-Monday are included.

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Parcel delivery firm DPD has hired 1,000 more drivers especially for the Black Friday and Cyber Monday sales. 

Over the weekend the firm says it will deliver 300,000 items - while next Tuesday that'll rise to four million as online orders are dispatched. 

Stuart Henderson25 November 2016 09:57
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Our fashion reporter Sarah Young, Black Friday is the perfect time to indulge in some retail therapy, to start your Christmas shopping or nab that coat you’ve been eyeing up for a while.

See below to find out all about the best fashion discounts

Stuart Henderson25 November 2016 10:02
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John Roberts, CEO and founder of AO.com told the Independent that online has emerged as the winning way to shop this year:

He said:  “Black Friday is by far the biggest shopping day of the year in the UK. It’s a great opportunity for customers to bag themselves a bargain but there’s still lots of people who haven’t experienced it, and they’re really missing out."

"The day itself has evolved over the last couple of years and online has emerged as the winning way to shop, due to the sheer convenience it offers customers. The internet is the most transparent market place ever created and shopping on AO.com is the best way to ensure you get the best price and an amazing customer experience, whatever it is you are after this Friday."

Stuart Henderson25 November 2016 10:09
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