Bunhill: Ruper Murdoch
IN HIS book, Rupert Murdoch, William Shawcross describes how Lord Northcliffe, founder of the Daily Mail, was a great influence on Murdoch's father, Keith. The senior Murdoch modelled himself on Northcliffe - so much so that when he built his own media empire in Australia he was known as 'Lord Southcliffe'. Keith would no doubt take great delight from the way in which his son's Sunday Times is moving ever closer to the Daily Mail's sister paper, the Mail on Sunday. One business journalist, in his new contract with the Mail on Sunday, has been excluded from writing for just two other rivals: the Sunday Express and the Sunday Times.
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