Kellogg’s has launched Unicorn Froot Loops in the UK – here’s where to buy them

The kaleidoscopic cereal is only available for a limited time

The cereal will bring fun, colour and magic to the breakfast table

Just when you thought the unicorn trend had peaked – think unicorn frappuccinos, bagels, pool floats, iPhone cases, nail art and meringues – one popular food brand has created something none of us saw coming: unicorn cereal.

Responding to the ongoing trend, Kellogg’s has launched a limited edition Unicorn Froot Loops breakfast cereal. And you can buy it in the UK right now.

The cereal hoops which have been given a magical makeover are only available to buy at Asda for now, with a price tag of £2.79. But according to the brand’s Instagram you can expect it to be hitting more stores in three week’s time.

As well as bringing fun, colour and magic to the breakfast table, the kaleidoscopic creation could actually be a little healthier than it looks.

According to Kellogg’s, it comes fortified with vitamins C and B, calcium and iron as well as being made using only natural colours.

"The appeal of limited edition character takeovers on the pack and embracing current trends is something that works well in store and is popular with our consumers," says Michaela Mayoh, brand manager for cereal marketing UK and ROI.

Unsurprisingly, the multi-coloured breakfast cereal has proved a huge hit on social media with people sharing images of the stunningly childish, glittery box.

“Got unicorn cereal today. Life is complete,” one person wrote on Twitter.

Taking to Instagram one delighted customer wrote, “Ohhhh my goodness!!!!! I neeeeeeeed these... literally my dream cereal!”

Another added, “This totally brightened up our usual food shop.”