The stuff of laddism
ESQUIRE
Launched: March 1991
Circulation: 111,007
In this issue: "He takes my five iron in his hands, a sight so thrilling it knocks the breath out of me" (on the sexiness of golf)
LOADED
Launched: May 1994
Circulation: 400,000
In this issue: "Helen Mirren, Britain's greatest actress. Still fit as f*ck no matter what bloody age she is."
MAXIM
Launched: April 1995
Circulation: 150,261
In this issue: "If a mate tells you that sex is as good as it gets, you can draw a conclusion - the guy has never ridden a motor-bike."
STUFF
Launched: November 1996
Circulation: 60,592
In this issue: "If size doesn't matter, why are we obsessed with making everything electronic smaller?"
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