Kim Kardashian under fire for writing post on maximising fat loss

'When will she just love herself and stop obsessing about how to “fix” problems that were never there?'

Kardashian and many of the other mega influencers who regularly post #spon or #ad pictures don’t seem to care about the backlash, presumably because it's worth it for the financial compensation they receive

Just weeks after the storm surrounding her promotion of “appetite suppressant lollipops,” Kim Kardashian West has come under fire once again for writing a post on her website entitled “How I maximise fat loss.”

The article, which isn’t visible to non-paying subscribers of Kardashian West's website, reveals her “weekly cardio workouts.”

But the concept has been widely criticised on social media by many, including actress and body positivity advocate Jameela Jamil.

Jamil continued in a subsequent tweet, saying that she feels saddened by the Kardashian family’s apparent obsession with appearance.

Jamil is a staunch promoter of body positivity - earlier this year she launched an Instagram account called “I weigh” encouraging men and women to share their positive attributes rather than the number on the scale.

The account came about after Jamil saw a post stating each of the Kardashians’ apparent weights, and she responded with what she “weighed.”

But Jamil isn’t the only person to have expressed outrage at Kardashian West’s post - many who believe the reality TV star has secretly had plastic surgery (which she has never confirmed) claim it’s unethical for her to promote “fat loss” through exercise.

With Kardashian West’s huge following - she has 111 million followers on Instagram and 60 million on Twitter - some health experts are worried about the impact her post may have on people, especially young women who may be impressionable.

Harley Street nutritionist Rhiannon Lambert, who works with many eating disorder sufferers, told The Independent: “It’s really irresponsible for such influential celebrities to use their status to encourage unhealthy relationships with food and exercise.

“Messages like this can be taken literally and may actually encourage disordered eating behaviours. Restricting calories and over-exercising are common symptoms of anorexia and bulimia, and when someone so influential is promoting these behaviours, therein lies a potentially dangerous path.

“It is becoming increasingly worrying how many people are turning to celebrities for their health and fitness advice. We all need to remember that these celebrities and influencers are not qualified to give this kind of advice. The advice they are posting on their social media accounts are typically anecdotal and cannot possibly be recommended to everyone because we are all unique.

“Each and every one of us is different with unique nutritional requirements. The foods that are best for you might not be best for your spouse, friend or child. Personal tastes, natural shapes and sizes, genetics and so much more influence what foods will and won’t benefit us.”

The Independent has contacted Kardashian West's management for comment.