Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Drinking alcohol reduces the attractiveness of the opposite sex and makes no difference to a man's ability at guessing a woman's age, according to a study in the British Journal of Psychology.
Dr Vincent Egan from the University of Leicester investigated how men view a woman's age, looking at factors such as the amount of alcohol he has consumed and how much make-up the woman was wearing. The study used 240 heterosexual people in bars and cafes, aged 18-70, to look at photos of women and comment on their age and attractiveness.
"Overall participants who drank alcohol actually rated all the women in the photos as less attractive (compared to the participants who hadn't drunk alcohol). This seemingly flies in the face of the commonly held notion of 'beer goggles,'" Egan said.
"Beer goggles" is a popular slang term to describe a common theory that the more alcohol consumed by the participant, the higher the attractiveness of the observed face of the opposite sex.
Half of the participants consumed alcohol prior to the test and ranged from feeling "relaxed and benign" to "unambiguously drunk and probably mentally impaired." Results showed that alcohol and use of make-up had a minimal effect on how men perceive a woman's age.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments