Shake4mike campaign leads to 650% increase in stem cell donor registrations
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.One woman’s appeal to find a stem cell donor for her fiancé has led to an “unprecedented” 650 per cent increase in the number of people signing up to the Anthony Nolan donor register.
More than 7,000 people have joined the register in little more than a week – compared to less than 1,000 for the same period last year – since Kate Robertson, 31, began a campaign to find a donor for her fiancé Mike Brandon, 29, who was diagnosed with acute lymphoblastic leukaemia in March.
The campaign – Shake4Mike – encourages friends and supporters to post a picture of themselves "shaking their face at cancer" on social media, and to register on the Anthony Nolan register of stem cell and bone marrow donors.
Visits to Anthony Nolan’s website have also shot up, by 400 per cent, with a huge number of visits from Bristol, Mr Brandon and Ms Robertson’s hometown.
Ann O’Leary, head of register development at Anthony Nolan, said it would normally take more than two months to sign up so many people.
The charity still urgently needs more people aged 16 to 30 to sign up.
Only one in every 1,000 people on the register is likely a become donor. Stem cell transplants, which have largely replaced bone marrow transplants as treatments of last resort for blood cancers, are pain-free and simple procedures for donors.
Ms Robertson said the support had been “absolutely overwhelming”.
“This is an incredibly difficult time for everyone involved. Knowing that there is so much support out there and to be able to visibly see the results of what we are trying to achieve has lifted everyone’s spirits,” she said.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments