Sony sells waterproof walkman in bottle of water
The technology giant is selling the bottled MP3 players in vending machines at gyms and swimming pools in New Zealand
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.In an attempt to turn the heads of cynical shoppers tired of flimsy gimmicks, Sony has taken a very literal approach to their latest advertising campaign.
To prove how waterproof their W series MP3 Walkman is to customers in New Zealand, the technology giant has packaged the product in a bottle of water.
While the Sony Walkman NWZ-W270 itself was launched in January last year at CES 2013, the company sought to boost sales and set itself apart from rival player the iPod Shuffle, by hiring New Zealand based advertising firm DraftFCB to re-think its marketing.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments