Google unveils new logo – prepare to not have your mind blown
They see me kerning
Support truly
independent journalism
Our mission is to deliver unbiased, fact-based reporting that holds power to account and exposes the truth.
Whether $5 or $50, every contribution counts.
Support us to deliver journalism without an agenda.
Louise Thomas
Editor
Google has revamped its logo much to the excitement of a small number of design geeks, moving the second 'g' a whopping one pixel to the right and taking the 'l' on a wild journey one pixel down and one to the right.
The minuscule change was spotted by eagle-eyed Redditors, with the fact that it was even picked up on being testament to the brand's power and omnipresence.
The change basically comes down to kerning, with Google adjusting the letters to improve the logo's readability and decipherability.
Also, the bottoms of the 'l' and 'e' previously didn't line up, which presumably left some employees in the company's design department weeping at their desks.
Here's how it looked before:
Here's how it looked after:
And there's a handy GIF of the change
Google has fiddled with its logo countless times throughout its history, previously switching from a more textural style to a more blank one, as many brands like eBay also have.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments