New Harry Potter project spellbinds cyberspace

Afp
Friday 17 June 2011 00:00 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Harry Potter fans were abuzz with excitement on Thursday after creator JK Rowling launched a mysterious web site counting down to the announcement of a new project.

A spokesman for the multi-million selling writer said the new enterprise was not a new book and was not related to the upcoming release of "Harry Potter And The Deathly Hallows: Part 2", the final film in the epic saga.

Surfers visiting pottermore.com are welcomed by a screen containing two owls and the scrawled message "Coming Soon".

A click on an owl then redirects the user to a Youtube page with a clock marking down time until June 23, and the message "The owls are gathering - find out why", fuelling fevered speculation about the form of the new venture.

Rowling's spokeswoman, Rebecca Salt, said: "There is a holding page up at the moment. It is a new project and not a new book and it's not directly related to the film.

"We are not saying anything more at the moment."

The "Pottermore" trademark is owned by Warner Bros, the films' distributor.

Fans were led to the site late Wednesday by a "Secret Street View" hunt.

In the challenge, ten Potter fan sites were each given a coordinate relating to a letter of the web page address.

A Twitter account set up for the project has already attracted almost 40,000 followers.

Initial predictions for the project included a long-awaited Potter encyclopedia, an online role-playing game and a "giant theme park".

A member of the fan site "www.the-leaky-cauldron.org" claimed to have seen a preview of the product and said it was "in a word, breathtaking".

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in