In pictures: Lamborghini's £2,500 smartphone
1.5GHz processor and 2GB of RAM power Lamborghini's entrance into the 'techon-luxury mobile segment'
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.With the design of smartphones generally converging onto the tried-and-tested ‘black glassy slab’ look, it’s good to see a smartphone maker branch out into something a bit more original.
Unfortunately, when the handset in question sells for £2,500 and comes with the technical specs equivalent to that of phone costing less than £200 then the accolades should, perhaps, be a little more measured.
This is the Antares, a limited edition smartphone launched by Lamborghini this week and coming to stores at some point in early 2014.
“The Antares is in a class by itself, one we refer to as the 'techno-luxury' mobile segment,” said Mr Tonino Lamborghini, president of the luxury brand responsible for the phone. “Our new phone marries uncompromising Italian design and premium build quality with the high performance people expect from their most important lifestyle accessory.”
There’s no denying that the Antares’ leather back and angular stainless steel design are eye-catching (although the word ‘garish’ springs to mind) but Lamborghini has apparently fallen into the same trap that seems to catch out every manufacturer of luxury phones: mediocre innards.
The Antares comes with a quad-core 1.5Ghz processor, 2GB of RAM and 32GB of internal memory, as well as a full HD 1080p screen and a 13-megapixel rear and 5-megixel front-facing camera – specs that could be found in handsets costing less than a tenth of the price.
The whole thing is powered by Android 4.2 Jelly Bean and comes in “several alluring colour schemes for both men and women”.
We’ve seen handsets similar to this in the past (some offering even more extravagant price tags) and it seems the trend won’t be coming to an end any time soon, with Lamborghini promising to release “a further series of mobile products aimed at successful independent people searching for a unique identity and luxury items with genuine character and true performance.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments