Codemasters extends partnership with F1

Codemasters has announced it will ‘remain the home of official Formula One games’ with the confirmation that it has extended its partnership with Formula One World Championship Limited in a further multi-year agreement. The deal secures Codemasters rights to develop and publish multiple titles for consoles, PC, mobile devices and online platforms.

‘We got off to a strong start with F1 but we harbour ambitions to do much more,’ said Rod Cousens, Codemasters CEO. ‘Formula One is front of mind at Codemasters and we give it the focus and attention it deserves. We have established close links across the sport and they know that, in Codemasters, they have a great partner.’

‘We are taking F1 to a new online platform this spring and our portfolio will be extended with an experience that will address a younger video game audience later in 2012. Our teams are hard at it, creating world class Formula One games across multiple genres for players irrespective of location or gaming platform and now, for many years to come.’

Since releasing its first F1 game in 2009, Codemasters’ has shipped over 5.5m units, also winning a BAFTA in 2011 in the Sports category. The Formula One portfolio will be expanded with F1 Online the Game, a free-to-play online management and racing game, which will go live this spring; with an additional F1 experience ‘for a family audience’ due this winter.

‘Codemasters has created some of the best and most successful Formula One games to date,’ said Bernie Ecclestone, Formula One group CEO. ‘We and the teams work closely with them and look forward to creating more award winning games together in the future.’