Krispy Kreme's KKK Wednesday is the most racist way to enjoy doughnuts this half term

It wasn't immediately obvious it actually stands for 'Krispy Kreme Klub'

Christopher Hooton
Tuesday 17 February 2015 12:04 GMT
Comments
(Krispy Kreme UK/Facebook)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Krispy Kreme doughnuts has launched KKK Wednesdays, a club presumably for fans who only like white frosting.

Standing for 'Krispy Kreme Klub' but unfortunately sharing the same acronym as the Klu Klux Klan, the weekly night was announced on the company's Facebook page, before being swiftly removed.

"Why not come and join us in our Hull store during the half term holiday with the children, for our fun activities..." it said.

Ironically, 'KKK Wednesday' follows 'Colouring Tueday', perhaps a more multicultural event.

A typical scene at KKK Wednesdays
A typical scene at KKK Wednesdays

Krispy Kreme's followers were quick to point out the gaffe, with one commenting: "For those Brits who may not be familiar: the KKK was a society of American southern white male members of the Democrat Party who were wont to dress up like ghosts and dance around a burning cross before fanning out with torches (dipped in oil and burning, not flashlights) to commit unspeakable crimes."

"Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores," a spokesperson for the company said. "This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway."

As racially-charged gaffes go, this is second only to Sainsbury's 'get the look' slave campaign.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in