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Greggs is working on vegan versions of all of its best-selling products following the success of its meat-free sausage roll, the bakery has announced.
On Friday, Roger Whiteside, Greggs’ chief executive, revealed that the company was developing vegan recipes for its most popular products.
While the boss refused to reveal which items will be included in the update, last month Whiteside did confirm that the bakery chain is working on a vegan doughnut .
“We are working a way to see if we can come up with a version of all our bestselling lines because people want vegan options,” Whiteside said in an interview with LBC to mark the launch of the bakery’s 2,000th store.
“If we can produce something that tastes just as good as the meat version, then that will sell very successfully. That’s what’s been shown with the vegan sausage roll.”
Celebrity Vegans: From Beyoncé to Natalie PortmanShow all 13 1 /13Celebrity Vegans: From Beyoncé to Natalie Portman Celebrity Vegans: From Beyoncé to Natalie Portman Miley Cyrus The pop singer is a passionate animal rights advocate, telling Vanity Fair in 2019 that her diet also reflects her fashion choices: "I’m challenging the system more than ever. Choosing to live as a sustainable vegan activist means wearing more vintage (less waste; loving pieces for longer), playing with the newest eco-materials and technology, and making custom vegan pieces with some of my favorite designers."
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Celebrity Vegans: From Beyoncé to Natalie Portman Alicia Silverstone The Clueless star went vegan shortly after wrapping the hit 1990s film and has been a passionate campaigner for animal rights since. Speaking in a video for Compassionate Meals in 2017, she said: "Knowing the truth about where our food comes from is just so disturbing to me. Once you see it, there’s no way to go back from that for me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Simon Cowell The music mogul revealed in a recent interview with The Sun that he decided to give up animal products earlier this year "on a whim", adding that he feels much better as a result.
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Celebrity Vegans: From Beyoncé to Natalie Portman Venus Williams "I started for health reasons," Williams told Health in 2019. "I was diagnosed with an autoimmune disease, and I wanted to maintain my performance on the court. Once I started I fell in love with the concept of fueling your body in the best way possible. Not only does it help me on the court, but I feel like I’m doing the right thing for me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Natalie Portman The American-Israeli actor decided to go vegan eight years ago after learning more about the environmental consequences of eating animal products. Speaking at an Environmental Media Awards benefit, 2017, she said: "Factory farming is responsible for most of the air, water, and land pollution - that disproportionately affects our poor communities as well. So we get to make decisions three times a day, what we do with our planet, and you can make a difference by even once a day or once a week choosing not to eat animals or animal products."
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Celebrity Vegans: From Beyoncé to Natalie Portman Beyoncé While she chooses to refer to herself as plant-based as opposed to vegan, the 'Halo' singer underwent a 22-day vegan challenge with husband Jay-Z in 2013 and is believed to have maintained the diet ever since. Writing in the foreword of The Greenprint: Plant-Based Diet, Best Body, Better World by Marco Borges, the couple say: "We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible."
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Celebrity Vegans: From Beyoncé to Natalie Portman David Haye The British boxer extolled the virtues of veganism in an interview with The Daily Telegraph in 2016: "A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever."
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Celebrity Vegans: From Beyoncé to Natalie Portman Ariana Grande The 'Dangerous Woman' singer announced she was going vegan in November 2018. Speaking to The Daily Mirror in a recent interview, she explained: "A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever."
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Celebrity Vegans: From Beyoncé to Natalie Portman Ellie Goulding The British singer has been toying with veganism for a while, having been a vegetarian for seven years. Speaking to The Cut in 2018, she revealed that she will "never eat fish or meat again" and eats a predominantly vegan diet.
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Celebrity Vegans: From Beyoncé to Natalie Portman Mike Tyson The former heavyweight boxing champion revealed he had become vegan in 2010. "I wish I was born this way," he told Fox News in 2011. "When you find out about the processed stuff you have been eating. I wonder why I was crazy all those years."
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Celebrity Vegans: From Beyoncé to Natalie Portman Jessica Chastain The Zero Dark Thirty star decided to go vegan roughly 13 years ago because of low energy. Speaking to W Magazine in 2017, she clarified: "being vegan was not anything I ever wanted to be. I just really was listening to what my body was telling me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Rooney Mara Mara has been vegan for eight years, telling Harper's Bazaar in 2018 "it’s better for your health and the environment.”
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Celebrity Vegans: From Beyoncé to Natalie Portman Kim Kardashian Reality star Kim Kardashian West revealed that she has started eating a plant-based diet on Instagram in April 2019. Sharing two photographs of vegan dishes on her Instagram story, the 38-year-old wrote: “I am eating all plant-based when I am at home.”
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The news has been well received on social media , with delighted vegan fans praising the bakery.
“Best news ever”, one person wrote on Twitter .
Another added: “Change is happening motherf***erssss!!!!”
While a third person commented: “The power of the consumer to drive change, as long as businesses provide the options. Great example.”
Whiteside has previously stated that the success of its Quorn -filled roll, which launched in January , helped change the perception of Greggs from “an old-fashioned bakery from the north” to a “modern food-on-the-go brand”.
The meat-free snack was initially made available in just 950 stores. However, due to demand, Greggs was forced to increase production.
The popularity of the product also boosted profits , with Greggs announcing that sales had topped £1bn for the first time in March 2019.
The bakery chain posted a 15 per cent rise in pre-tax profits to £82.6m in 2018, with sales rising 7.2 per cent to just over £1bn.
While the product provoked a huge positive reaction online, there were a few notable critics, including Piers Morgan .
The Good Morning Britain host claimed the vegan snack made him feel sick and mocked it on Twitter, commenting: “Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns.”
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