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Many Brits struggle to pronounce food they regularly eat, study claims

Research says a third of people struggle to complete food orders because they can't say names correctly 

Richard Jenkins
Wednesday 18 July 2018 10:01 BST
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Quinoa was one of the most commonly mispronounced foods, despite being a popular ingredient
Quinoa was one of the most commonly mispronounced foods, despite being a popular ingredient (Rex Features)

Quinoa, tzatziki and pain au chocolat are among the foods we regularly eat – but are unable to pronounce, a study has found.

A poll of 2,000 adults found a huge percentage struggle to correctly say the foods we tuck into every day with camembert, chorizo and fajitas also causing confusion.

Other commonly mispronounced foods include quesadillas, foie gras and Niçoise.

A spokesman for French bakery brand Brioche Pasquier, which commissioned the research, said: “Not being 100 per cent sure how to pronounce a word can put people in a tricky situation.

“It’s especially difficult if you’re in a restaurant or somewhere that you can’t get away with saying it wrong.

“Our results found people are twice as likely to have a go at pronouncing an unfamiliar food word as admit they don’t know how to pronounce it.

“This can lead to further embarrassment as people get more exciting and unusual words wrong, so it’s probably best to just try and laugh it off.”

Researchers found nearly a third of the population struggle to say ‘brioche’ correctly.

Nearly a tenth of Brits would incorrectly refer to it as ‘bree-ock,’ while a further one in five would pronounce ‘foie gras’ as ‘foy grah’.

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One in 10 Brits has pronounced the word ‘chipotle’ wrong, and a whopping quarter have come unstuck trying to say ‘quinoa’.

Others struggle to say ‘viennoiserie, ‘bouillabaisse’, ‘bourguignon’ and ‘coq au vin’.

Jalapeño, macaron and soufflé also feature on the list.

The study also found a third of the population has struggled to complete a food order because they couldn’t get their head around how to vocalise their choice.

And one in five unfortunate Brits have even been served something totally different to what they wanted, due to their butchering of its name.

To help with pronunciation, Camille Chevalier-Karfis, French pronunciation audiobook author, added: “To learn how to pronounce French food words, I have three tips.

"Learn the rules of French pronunciation first, like an "s" between two vowels becomes a "z" sound (poison: Z ≠ poisson: S).

"Practice how to place your mouth, tongue, lips correctly to form French sounds, and lastly, learn everything with audio first as a lot of French words are actually easier to pronounce than read.

"French and English share a lot of words, but their pronunciation differs, so English speakers should be prepared to make an extra effort to pronounce these words the right way in French.”

SWNS

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